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While gin tends to be thought of as a transparent spirit similar in appearance to vodka or white rum, the reality is that the appearance of gin is just as variable as its many flavor profiles. From transparent, translucent and opaque all the way through to cloudy, gin is an incredibly varied spirit, something that’s a testament to its enduring popularity.What is the perfect hue of a Gin & Tonic?Translucent, Opaque or a blue hue. Not clear, not cloudy or milky.When gin is distilled it captures the oils from five up to fifty or more different botanicals. As a result, the ideal product is one that contains a balanced blend of each botanical oil, creating a harmonious flavor profile that is both bold and stable. A good way to judge…

In recent years, gin has enjoyed a rapid rise in popularity, unlike anything the spirits industry has seen in the modern era. Once considered old fashioned, these days gin is going through a startling renaissance as drinkers across the world wake up to the charms of this sophisticated spirit.Perhaps somewhat surprisingly, the gin trend has proven to be strongest among millennials, with those in the 25-30-year-old bracket experimenting with and consuming the most gin of all worldwide. With a little consideration though, it’s really no surprise at all that young professionals are turning to gin as their go-to spirit of choice. For starters, gin is a low-calorie alternative to other spirits which are often mixed with sugary sodas, with gin most commonly enjoyed partnered with tonic water. In addition, gin…

What is Gin?Jeneva Ginebra. Gin. Whatever you choose to call this classic spirit, it is a popular drink and a favorite of many, in most parts of the world. But what exactly is gin? How’s it made? What’s the history of gin? And more importantly, why contemporary gin? We’re glad you asked.Gin is a spirit that derives its most predominant flavor from juniper berries. From its earliest origins in the Middle Ages, the spirit gin has evolved from herbal medicine to a cornerstone of commerce in the spirits industry. By its very definition (and history), gin is uniquely situated amongst all major spirits to cover the widest range of flavors. It’s one of the broadest categories of spirits, represented by products of diverse origins, styles and flavor profiles which all…